Zahra'a Taher | Managing Director - FinMark Communications
Zahraa is a communications and public affairs strategist with more than 20 years of experience helping clients develop and execute impactful communications programmes to build their profiles and maintain and grow their relationships with media, business and government leaders in the GCC and broader MENA region. Zahraa is a native of the Gulf and an Arab speaker
giving her strong insight and the ability to add value to her clients’ efforts to navigate the Arab media and business and investor culture. She began her career in the insurance sector at the region’s largest insurer, Arab Insurance Group (ARIG), before going on to establish EVENTSCOM, a full service PR and events consultancy. Most recently, she co-founded FinMark Communications, a specialist business and financial PR firm serving the Gulf and European markets where she provides advisory on brand building, reputation management, crises and change communications and helps clients leverage the power of both traditional and social media to drive business results. Zahraa is also very active with a number of non-profit and professional organizations and has an extensive network benefiting her clients and supporting their efforts for partnership building. She is among the founders and a Board Member of the
Bahrain International Federation of Business & Professional Women (BPW) as well as a Member of the Board of the American Chamber of Commerce (AmCham – Bahrain), a Board member of Bahrain India Society, and a Board Member of EO Bahrain Chapter. She is also the representative of the Bahrain Chapter of the International Public Relations Association, IPRA.
